How to effectively increase website engagement.
Many businesses can get a lot of clicks and pageviews on their websites. The difficulty is in converting that engagement into sales.
While a large number of visitors and views can be encouraging, they are meaningless unless that traffic generates revenue.
What is Website Engagement?
Website engagement is the process of determining how long your site visitors are likely to stay on your site and take actions such as subscribing, purchasing products or services, and so on.
It is calculated as a percentage based on the time and the total number of unique visitors in the given time.
Most importantly, when user engagement is high, your audience will become more loyal. Because your website simply works, you’ll notice more return visits and higher conversions.
Types of Website Engagement.
- Reading & Absorbing Content
- Visitor Comments & Discussions
- Social Shares
- Watching Videos & Viewing Images
Tips on how to Increase Website Engagements
- Provide Content That Is Clear And Relevant
Relevant content and clear messaging to your target audience, combined with an excellent user experience, will boost engagement and convert website traffic into sales. You will lose them if it is difficult for them to access the content they require.
Understand how your company’s sales funnel and timing affect online prospect behaviour. pique their interest and guide them through the funnel.
2. Provide Content That Is Clear And Relevant
You must have high-quality landing pages that are both user- and mobile-friendly. A good overall consumer website experience is critical for converting traffic into sales.
If your website is misleading, confusing, or difficult to navigate, you will have a much more difficult time converting traffic into sales, especially if the user is new.
3. Combination of Automation and Human Interaction
Combining automation and human interaction has resulted in a sought-after one-two punch that converts visitors into customers.
For example, chatbots can be integrated into the website and greet each site visitor with an automated message. If they respond, they can be routed to a member of the team who will carry on the conversation.
The chatbot serves as the opener, starting a conversation, and the team member who responds serves as the closer, converting.
4. Improving linking structure
The anchor text for links should be descriptive and specific to the landing pages they are linked to. Above all, links should function properly, so test them before publishing to ensure they do.
5. Have a Mobile Friendly website
To determine if your site provides an intuitive experience across all devices, use a mobile responsiveness testing tool such as Google’s Mobile-Friendly Test.
Many of today’s mobile-friendliness testers will tell you why your site isn’t user-friendly and how you can improve it to increase user engagement.
Whether a visitor accesses your website via desktop, mobile phone, or wearable technology, the information they require should always be easily accessible.
Always place the most important information above the fold, where it can be clicked, read, or otherwise accessed from any device.
6. Personalize Your UX With Dynamic Content
Use dynamic content to personalize the visitor experience wherever possible. Aim to interact with them on as one-on-one a level as possible.
Include lead capture and call-to-action forms on your website to encourage visitors to take action as they consume the information.
